Coaching models and notes on a desk
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Mindsets

The models behind better decisions.

Coaching is not just accountability. These are the thinking models we use in sessions, explained in plain English and grouped by the part of the business they help with.

Leading yourself

Atomic Habits for Owners

Atomic Habits for business owners: why small actions repeated beat big pushes, the four laws that make one stick, and how to design a habit that lasts.

Be, Do, Have

Be, Do, Have for business owners: why waiting for the resources keeps you waiting, and how starting with who you are being changes what happens next.

Comfort, Stretch and Stress

Three zones explain why busy owners stop developing. What comfort, stretch and stress really are, and how to spend part of every week in the middle ring.

Control and Responsibility

Control, influence and concern as three rings. Where an owner's energy is wasted, where responsibility actually reaches, and how to turn a worry into action.

Future Self

Plan backwards from a specific person three years out, not forwards from today plus ten per cent. How Future Self turns ambition into dated decisions.

The Happiness Pie

Wellbeing splits three ways: temperament, what you choose to do, and circumstances. The slice owners spend their working lives chasing is the smallest one.

Identity and Beliefs

Techniques last about a fortnight when they are fighting a belief. How the belief loop seals itself, and how to design a test that could change one.

The Identity Iceberg

Behaviour is the only part anyone sees. Skills, beliefs, values and identity sit beneath it, and that is where a habit that will not shift really lives.

Life Purpose — Coaching Mindset

Purpose is not found on a retreat. It is a thread already visible in your own history — and the most practical filter an owner has for the hardest decisions.

Mastery — Coaching Mindset

George Leonard’s mastery curve: short spurts of progress separated by long plateaus. How to tell a plateau from a dead end before you kill a good initiative.

Parkinson's Law

Work expands to fill the time available. Parkinson's Law explained for business owners, plus how to put real containers around tasks, meetings and overheads.

Productivity for Business Owners

Busy and productive are not the same thing. How an owner's week decays from diary hours to the few that changed anything, and what to do about the gap.

Purpose and Values

Values are the rules you keep when keeping them costs money. The four layers from purpose to evidence, and how owners turn wall words into decision rules.

The Results Mindset

Every month you collect a result or a reason. Both can be true, only one moves the number. The two tests that separate them and how to run a real review.

Rocks, Pebbles and Sand

If the big things do not go in the jar first, they do not go in at all. What counts as a rock in a business, and how owners get them into the diary first.

The Rubber Band

The Rubber Band, or structural tension: why the honest gap between your numbers today and the business you said you were building is what creates movement.

Saboteur Clarification

A saboteur is a habit of thought that protects you and quietly charges you for it. How to catch the sentence, name it and break the loop before it sets prices.

Scarcity vs Abundance

Two owners read the same market fact and act in opposite directions. The assumption underneath is whether the pie is fixed, and it usually proves itself right.

Self-Esteem, Self-Efficacy, Confidence

Three different things get called confidence. They are built differently and move at different speeds, and only one of them is worth working on this quarter.

The 7 Habits

Read as a business model rather than a self-help book, Covey's seven habits are a sequence. The order is the part that does the work, and it starts with you.

Principles and Universal Laws

Universal laws operate whether you approve or not. Principles are the rules you keep when they cost money. How owners tell the two apart and use both properly.

Privilege and Responsibility

Ownership hands you control and consequence on the same day. The four positions owners fall into, why the martyr costs most, and how to carry both properly.

The Performance Zone

Pressure and performance form an inverted U. Too little produces drift, too much takes out your highest-value work first. How owners find and hold the zone.

Latent Potential — Coaching Mindset

Latent potential is the output your business could produce from the same people, the same week and the same customers. Where the gap hides and how to close it.

Goldilocks Targets

Too easy and nothing changes. Too hard and belief goes by week six. How to set a target in the stretch band and name what actually has to change.

Leading people

Backbone and Heart

Backbone and Heart, from Mary Beth O'Neill: say what you see and stay connected while you say it. Why leaders drop one, and how to hold both in a hard talk.

DISC and Personality Style

DISC is a model of observable behaviour, not a personality test. The four styles, what each one costs an owner, and how to flex without becoming someone else.

Emotional Intelligence

Emotional intelligence is about accuracy and control, not warmth. The four parts, why your reaction decides how much truth reaches you, and how to work on it.

Empowerment

Delegation gives away tasks. Empowerment gives away decisions. The six-rung ladder of authority, what it costs, and how to move one decision one rung this week.

Governing vs Managing

There are two jobs in every business: governing it and managing it. What each one covers, why managing always wins, and how to protect time for the other.

The GROW Model

Goal, Reality, Options, Will. What each of the four moves is for, why skipping straight to Options is the standard failure, and how to run one this week.

The Leadership Quadrants — Mindset

Every handover involves two things: the outcome and the method. Split them and you get four ways to lead a task — direct, delegate, guardrail and release.

Level 5 Leadership — Coaching Mindset

Jim Collins found the leaders behind lasting company leaps shared humility and fierce will. What Level 5 means for an owner — and for what the business.

The Motivation Map — Coaching Mindset

Motivation is a direction, not a level. Rank your drivers honestly, build the year with the grain, and most of the mystery about your own energy disappears.

Primal Leadership

Primal Leadership for business owners: the six leadership styles, why four lift a team and two drain it, and how to widen the range you actually lead with.

Situational Flex

Leadership style is not who you are, it is which gear you are in. Four styles, read the task rather than the person, and stop losing people at the second stage.

Social Styles

Two things anyone can observe: whether a person asks or tells, and whether they show emotion. Four styles, and the skill of moving towards the person opposite.

Team Development: The Four Stages

Forming, storming, norming, performing. Bruce Tuckman's four stages, why team performance dips before it rises, and what the owner should be doing at each one.

Why Should Anyone Be Led By You?

Goffee and Jones on the four behaviours of leaders people choose to follow: selective weakness, reading the room, tough empathy and being different.

The Will/Skill Model

Max Landsberg's four boxes: guide, delegate, direct and excite. What each person needs from you, and why the box belongs to the task, not the person.

Who Is Sailing The Ship?

On deck or below deck? The two jobs every business owner has, why the rowing always wins the diary, and what happens to a business when nobody is steering it.

5 Star Coaching

Frame, ask, options, commit, follow — a five-move structure for the conversation that ends with your people owning the next step instead of you.

Ask, Don't Tell

Telling creates compliance, asking creates ownership. The eleven-second habit costing owners twenty days a year, and the four questions that fix it.

Ask the Question, Yield the Answer

A question is an instruction about what somebody thinks about next. How to design better questions, hold the silence, and get answers that survive Monday.

OARBED: Above and Below the Line

OARBED sorts what people say after something goes wrong: ownership, accountability and responsibility above the line, blame, excuses and denial below it.

Partner Alignment

Seven scales that show whether you and your business partner want the same things: ambition, money, time, risk, decision rights, exit and standards.

The Stages of Learning

The four stages of competence, from not knowing what you do not know to doing it without thinking, and why the job you do best is the hardest one to hand over.

The Forgetting Curve

Ebbinghaus showed memory falls away steeply then flattens. Why the training you paid for changed nothing, and the four things that make it stick.

The Knowledge Pie

Four slices: what you know, what you know you don't, what you have not thought to ask, and what you are certain of that quietly stopped being true.

Growing the business

The Ansoff Matrix Explained

The Ansoff Matrix for business owners: four routes to growth in ascending order of risk, why the cheapest box gets ignored, and how to price each option first.

Built to Last

Built to Last, from Jim Collins and Jerry Porras: preserve the core, stimulate progress — and the blunt test that tells a real value from an old habit.

Business 101: The Six Parts

Every business runs on six parts: market, marketing, sales, delivery, money and leadership. How to score yours and work on the one that is holding you back.

The Ceiling of Complexity

Businesses grow in steps, not a smooth line. The ceiling of complexity explains the long flat stretches, why they happen and how an owner breaks through one.

The 4 Decisions Driving Growth

People, strategy, execution and cash. Verne Harnish's four decisions are limiting, not additive: growth runs at the speed of the weakest one.

Good to Great

Jim Collins's disciplines for a small business: first who then what, the brutal facts, the hedgehog concept, profit per X and the flywheel test.

The Golden Circle

What, how, why. Simon Sinek's three rings for owner-managed businesses, and why communicating from the outside in turns your quote into a price fight.

Innovation in Small Business

Innovation is not a launch. It is a five-stage loop of small, tested changes, and the stage that kills it is the decision that never gets made.

Man on the Moon — Coaching Mindset

Kennedy’s Moon goal was specific, verifiable, dated and beyond the current method. What that means for a business destination — and the clause.

Now, Where, How

Now, Where, How is a three-question planning model for business owners. Get the baseline honest, the destination dated, and the moves down to three.

Organisational Health

Patrick Lencioni's organisational health model: minimal politics, minimal confusion, high morale, low turnover. The half of the business almost nobody works on.

The Performance Matrix

Results on one axis, behaviours on the other. Four boxes, four different jobs, and one conversation most owners have been avoiding for far too long.

Performance on Purpose: The Model in Brief

The short version of the model behind all our coaching: are you performing well, and is that performance pointed at a purpose you actually chose?

The Pillars of Value

Profit sets the size of the prize; six pillars set the multiple. Profit quality, owner independence, recurring revenue, spread of risk, systems and growth.

The Planning Hierarchy

Vision, strategy, plan and action are four levels answering four different questions. Break a link and everything below it turns into activity. How to fix it.

Project Management and Scope

Scope, time and cost: fix two and the third must move, or quality moves for you. How owners land internal projects and keep client job margin intact.

The Rules of the Game

Write down what your people may decide alone, what they must check first and what never happens. Three zones on one page, and the permission bottleneck goes.

The 10 Departments

Every business runs ten functions whether or not anyone owns them. The ten, the three tests of real ownership, and how to spot the ones nobody holds.

The 5 Ways to Grow a Business

Leads, conversion, transactions, average sale and margin: the five levers that produce profit, why they multiply rather than add, and which one to move first.

The Three Freedoms

Financial, time and mind freedom: the three scores that show whether the business works for you, why you never average them, and how to move the lowest.

Making Decisions — Coaching Mindset

One-way doors and two-way doors. How reversibility tells you how fast to decide, whose decision it is, and why slowness usually costs more than a wrong answer.

Kettle Logic

Five reasons not to do something usually means one real reason, unspoken. How to spot kettle logic in yourself, your team and in a prospect's objection.

Money and numbers

Breakeven: The Number to Hit

How to work out your breakeven sales figure, turn it into a daily number, and use it to price a hire, a discount or a price rise before you decide.

The Cash Conversion Cycle

The cash conversion cycle is the number of days your money sits in stock and in other people's bank accounts. How to work it out, and how to shorten it.

The Dangers of Discounting

A discount comes out of your gross profit, not your price. The arithmetic of discounting, the mirror image of a price rise, and when a discount is right.

Lifetime Value — Coaching Mindset

Lifetime value is what a customer contributes in gross profit over the whole relationship. How to calculate it, and why it changes what you can afford to spend.

The Product Ladder

Entry, core, premium and continuity: the four tiers behind a range that was designed rather than accumulated, and what a missing tier costs you every year.

Profit vs Cash

Why profitable businesses run out of money: what separates profit from cash, how growth consumes it, and the cash conversion cycle every owner should know.

State Your Price and Shut Up

Say the number, then stop talking. Why the silence after a price is arithmetic rather than rejection, and what to say when a buyer pushes back on it.

The Value Ladder

Nobody buys the big thing first. How to design the sequence of offers that takes a stranger to your best work, and why the gaps between rungs matter most.

Selling and customers

The 4 Kinds of Seller

Order taker, presenter, relationship builder, adviser. Four selling habits with four predictable results, and why the likeable one gives away margin.

How Customers Buy

The buyer's journey has six stages and most sales processes touch only the last three. What happens at each stage, and the one that decides the outcome.

The Ladder of Loyalty

Seven relationships, one word: customer. What each rung needs, why businesses leak between rungs three and four, and how to fix it without advertising.

The Marketing Gravity Wheel

No single channel holds a business up. One hub, a handful of spokes running to a cadence, and why channel concentration is a valuation risk, not a preference.

The Sales Process

A named sequence from enquiry to signature, where each stage has a test to pass before anyone moves on. See where sales leak and hand selling to someone else.

The SPIN Cycle

Situation, Problem, Implication, Need-payoff. What separates people who win large sales is not what they say but what they ask, and the order they ask it in.

Wants vs Needs

Needs get you onto the shortlist; wants decide who wins the work. How buying decisions are really made, and the three questions that uncover the real want.

Feel, Felt, Found

An objection is a statement of risk, not a request for information. A three-move structure for lowering the defence so new information actually lands.

Change and pressure

ADKAR: Why Change Fails

ADKAR explained for business owners: the five things one person needs before a change sticks, how to diagnose which one is missing, and what to do about it.

The Emotional Change Curve

Every change dips before it works. The emotional change curve explains the trough, why owners abandon good decisions at week six, and how to hold one properly.

The 5 A’s of Change

Awareness, acceptance, action, accountability, adoption — the five stages a change must pass through in order, and how to spot the one yours is stuck at.

The Formula for Change

Dissatisfaction times vision times first steps must beat resistance. Why the three factors multiply rather than add, and which one to fix first.

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