Four tools, no sign-up.
Each one does arithmetic you would otherwise do badly in a spreadsheet, shows its working so you can check it, and gives you the answer on the page. No email required to see a result — that is not how we would want to be treated either.
Pick the question you are actually asking.
Business Health Scorecard
Rate the nine areas of the Wheel of Business out of 10. See your total, the areas dragging it down, and what to work on first.
Owner Time Audit
Where your week actually goes, how many hours someone else could do, and what those hours cost at your own effective hourly rate.
Profit Improvement Calculator
Five levers — leads, conversion, average sale, transactions and margin. What a small move on each one does to net profit.
True Cost of a Hire
Salary plus employer NI, pension, kit, recruitment and ramp-up — and the revenue that hire has to cover at your gross margin.
They are the four calculations owners get wrong.
Every one of these came out of the same conversation happening in coaching sessions over and over, with different owners and roughly identical arithmetic.
“I know what the problem is”
Usually not. The business health scorecard runs the nine areas of the Wheel of Business and reliably points somewhere other than where the owner was looking. More leads is the most common wrong answer to a conversion, pricing or delivery problem.
“I do not have the time”
The owner time audit asks where fifty hours went and puts your own effective hourly rate against each block. The number that lands is rarely the total. It is how few of those hours were work only you could do.
“We need a big push on sales”
The profit improvement calculator shows what a five per cent move on each of the five levers does, and how much more leads alone would have to rise to match it. The compounding is the whole point.
“Can I afford someone at thirty grand?”
Wrong question, twice over. The true cost of a hire calculator adds employer National Insurance, the pension minimum, kit, recruitment and ramp-up, then tells you the revenue the role has to cover at your margin.
None of them ask for an email to show you an answer, none of them store anything, and all of them run in your browser. Where a tool uses a UK tax or statutory figure it says which one, states the tax year, and links the GOV.UK page it came from. If you want the longer write-up behind a tool, there is an optional email box under each one — after the answer, never before it.
Questions about the tools.
Do I have to give an email address?
No. Every tool gives you the full answer, the working and the recommendation on the page, with no email and no account. There is an optional box under each one if you want the longer write-up sent to you, and that is the only point at which an address is captured. Gating a calculator behind a form is a decision to collect more addresses and help fewer people, and it makes the page worth less to everyone including us.
Where do the tax figures come from?
Only the true cost of a hire calculator uses statutory figures, and both of them are 2026/27, applying from 6 April 2026: employer National Insurance at 15 per cent above a £5,000 secondary threshold, and the automatic enrolment employer minimum of 3 per cent of qualifying earnings between £6,240 and £50,270. Both are linked to the GOV.UK page they came from on the tool itself. Nothing else on these pages is a rate, a threshold or a statistic — the other three tools work entirely on the numbers you type in.
Are the results a forecast?
No, and the tools say so where it matters. The profit calculator in particular is illustrative arithmetic: it models how five variables interact, holds fixed overheads still and takes no view on cash or capacity. It is useful for working out which lever deserves your attention and why five small moves beat one large one. It is not useful as a number to put in a budget, and anyone presenting a calculator output as a forecast is selling you something.
Is anything I type stored?
No. All four run entirely in your browser, and there is no database behind any of these pages. Nothing is sent anywhere unless you deliberately fill in the optional email box, in which case what is sent is your email address, your first name if you gave it, and a short summary of your own result so the follow-up is about your numbers rather than generic. You can print or save any result as a PDF from the result panel without giving an address at all.
Can I use these with my team, or with clients?
Yes, and the scorecard in particular works better with more than one person filling it in. Give the nine areas to two or three people who see the business from the inside, have them score independently and compare where you are more than two points apart. If you are an adviser and want to use these with your own clients, that is fine too — a link back to the page is appreciated rather than required.
What does coaching cost?
There are no prices published anywhere on this site, and that is deliberate rather than coy: the programmes are not equivalent amounts of work, so a single headline number would be misleading for most people reading it. You get a specific figure on the 30-minute discovery call, before committing to anything. If the fee would be genuinely tight for the business right now, say so on the call — being told to fix something else first and come back next quarter is a real outcome, not a negotiating position.
The guides behind the tools.
Understanding Your Numbers
The six financial metrics that actually matter, and how to read them without being an accountant.
Read guide →
Price for Profit
What a 10 per cent price move actually does to profit — and how many clients you could lose and still be better off.
Read guide →
When to Hire and Who to Hire First
What a first hire really costs, how much revenue it has to cover, and the cheaper alternatives.
Read guide →Want a second opinion on the number?
A 30-minute discovery call. We will tell you honestly whether coaching is the right next step for where the business is.
Book a Discovery Call
