What is Buzz Coaching, and who runs it?
Buzz Coaching is a one-to-one coaching business for owner-managers, run by Andy Jackson and Peter Allen. It is a trading style of Buzz Accounting Ltd, so your coach sits inside a working practice rather than beside one. Coaching covers four areas — personal, leadership, business and financial — and runs on a single method, Performance on Purpose.
Coaching, not consultancy.
Nobody arrives, writes a report and leaves you with a plan you had no part in building. You bring the real problem — frequently not the one you thought you were bringing — and it gets taken apart properly. The thinking gets challenged. The numbers get looked at rather than described. You leave with two or three specific things to do and a date on which you will be asked whether you did them.
Built for owner-managed businesses.
It works for owners of established businesses who are carrying more than they should be, and who suspect the constraint is something structural rather than a lack of effort. It works particularly well where the business has grown to the point that the owner's original way of running it has stopped scaling — usually somewhere between five and fifty people, though the number matters less than the pattern.
Run from inside a real practice.
Buzz Coaching is a trading style of Buzz Accounting Ltd, a company with staff, clients, payroll and cash cycles of its own. When you describe a month where payroll is due and a large client has gone quiet, the response is not sympathetic curiosity. It is a question about which of your debtors is furthest overdue and what you have actually said to them.
How do we actually coach?
Six principles shape every engagement. None of them is complicated, and every one of them is something you can hold us to in a session.
Tell the truth
We say the thing you might not want to hear. That is usually the most useful part of the session, and it is the part you are actually paying for — agreement is cheap and available everywhere else.
Keep it useful
Every session should generate something you can act on. Clarity on its own is not enough; it has to lead somewhere specific, with a name against it and a date.
Stay commercial
Coaching that ignores numbers, margins and business reality does not work for owners. Sessions look at what the figures say, not at how the month felt.
Build rhythm
Progress happens in patterns, not single breakthroughs. The working rhythm — a protected session, a short list of commitments, a review at the start of the next one — is what makes progress consistent.
Reduce dependency
Good coaching builds your capacity, not your reliance on a coach. The goal is that you need us less over time, and an engagement that ends because it worked is a good outcome.
Protect headspace
One of the most valuable things we do is give you a regular space to think properly rather than reactively. Most owners have no slot in the week that is protected from the week.
What is behind the coaching?
Coaching is an unregulated trade, so it is fair to ask what a coach is trained in and what they are accountable to. Here is ours, plainly.
A method, not a mood
Coaching runs on Performance on Purpose — a documented methodology with a quadrant, scored freedoms and a ninety-day rhythm. The planning sessions, the one-page plan and the profit and cashflow tools all come out of that method rather than being invented on a whiteboard each time.
An AAT licence on the numbers
Peter is licensed by the AAT (Association of Accounting Technicians), and Financial Coaching runs with him. It is coaching that builds your confidence with the figures. It is not regulated financial advice, and we say so plainly rather than blur the line.
A real business behind it
Buzz Coaching is a trading style of Buzz Accounting Ltd, registered in England and Wales, company number 15182358. There is a company, a team and a payroll run behind the coaching, not a personal brand and a booking link.
Where Buzz Coaching sits in the Buzz family.
Buzz Coaching has three sister brands, run by the same team. There is no bundle and no expectation that you move your accounts — plenty of coaching clients use none of the others.
Buzz Accounting
The accountancy practice: bookkeeping, year-end accounts, payroll and tax for small and owner-managed businesses. Financial Coaching is delivered with this team, which is how the coaching runs on current numbers rather than remembered ones.
Buzz Money Coach
Money coaching for individuals and families — budgeting, cashflow, and getting a plan in place for personal money. Like everything here it is coaching rather than regulated financial advice, and it is a separate service you can use without touching the business side.
Buzz Legal
Legal and HR support for small businesses — contracts, employment paperwork and the documents owners tend to put off. If a live problem in a coaching session turns out to be a legal one, you get pointed at qualified help rather than coached around it.
Where the join genuinely matters is accountability. A manager who owns an outcome has to be able to see the margin, utilisation or job cost they are being held to, and most owners have never shown anybody those figures. If your management information cannot produce them, coaching stalls for a reason that has nothing to do with coaching. That gets named as a data problem. How you fix it is your decision, with or without Buzz — and nothing said in a coaching session flows into your accountant's file.
Everything we do is designed to get you closer to the freedoms that actually matter
Financial FreedomMoney, profit and control — enabling decisions made from strength, not stress.
Time FreedomSpace, systems and support that keep you focused on what actually matters.
Mind FreedomClarity, confidence and peace of mind, because the numbers are under control.The people you will actually work with.
Two coaches, and you will know which one you are working with before you pay anything. You are not handed to an associate once the engagement starts.
CO-FOUNDER & OPERATIONS DIRECTOR
Andy Jackson
Andy built Buzz to help owners get their business working for them — clear plans, better decisions and real momentum, not more hours.
Personal, leadership and business coaching runs with Andy, and he takes the discovery calls himself. If the honest answer is that coaching is not what your business needs right now, he is the one who will tell you.
Book a call with Andy
CO-FOUNDER & FINANCE DIRECTOR
Peter Allen
Peter brings 20+ years in finance to the numbers side — profit, cashflow and the practical planning that moves a business forward. He is licensed by the AAT (Association of Accounting Technicians).
Financial Coaching runs with Peter, for owners whose honest problem is that they cannot read their own numbers with confidence. It is delivered with Buzz Accounting, so the figures in the room are the real ones.
Explore Financial CoachingBetween them they have spent most of their working lives looking at other people's numbers. Neither of them is a regulated financial adviser, and neither pretends to be. Where a question needs a qualified specialist — tax, law, regulated advice — you get told that instead of being coached around it.
Frequently asked questions
Have you actually run a business, or do you just coach?
Yes, and we still do. Buzz Coaching is a trading style of Buzz Accounting Ltd — a company with staff, clients, payroll and cash cycles — and it sits alongside Buzz Accounting, Buzz Money Coach and Buzz Legal. That matters for one specific reason. When you describe a month where payroll is due and a large client has gone quiet, the response is not sympathetic curiosity; it is a question about which of your debtors is furthest overdue and what you have actually said to them. It cuts both ways, though. Running these businesses is not the same as having run yours, and any coach who tells you their experience transfers directly to your trade is overselling it. Ask about it on the discovery call.
Who will I be working with, Andy or Peter?
One coach, consistently, and you will know which one before you pay anything. Personal, leadership and business coaching runs with Andy Jackson. Financial Coaching runs with Peter Allen, our Finance Director, for owners whose honest problem is that they cannot read their own numbers with confidence — that side of the work is delivered with Buzz Accounting, the same team. Some engagements use both, and if that is the right answer you will be told rather than have one person stretched across it. You are not handed to an associate once the engagement starts. If the fit is wrong, say so in the first month: coaching depends on you being willing to be contradicted, and that does not survive a relationship you are being polite about.
What will you not do?
Give you legal, tax or regulated financial advice, run an HR process for you, or make a decision on your behalf. The first three are qualified professions, and a coach improvising in them is a liability rather than a saving — Buzz Accounting and Buzz Legal sit alongside if you want them, with no obligation to use either. The fourth is a choice rather than a limitation. You will not be handed the answer, because handed answers are comfortable and rarely survive contact with your own business. Where there is direct experience of the same problem you will hear what was done and what it cost, which is a different thing from being told what to do.
How does coaching fit with the rest of the Buzz family?
It does not have to fit with any of it. Buzz Coaching sits alongside Buzz Accounting, Buzz Money Coach and Buzz Legal, and plenty of coaching clients use none of the others — there is no bundle and no expectation that you move your accounts. Where the join genuinely matters is accountability: a manager who owns an outcome has to be able to see the margin, utilisation or job cost they are being held to, and most owners have never shown anybody those figures. If your management information cannot produce them, the coaching stalls for a reason that has nothing to do with coaching. That gets named as a data problem, and how you fix it is your decision, with or without Buzz.