How does coaching actually work?
Coaching with Buzz follows four steps: a free discovery call, honest scores across the three freedoms, a regular rhythm of one-to-one sessions, and progress measured against those scores at ninety days.
It starts with a free discovery call.
Thirty minutes, no pitch, no obligation. We talk through where the business is, what is working, what is not, and whether coaching is the right kind of support for you. If it is not, we say so and point you somewhere more useful — being told to wait is a real possible outcome, not a sales tactic.
You score where you are, honestly.
Before anything gets planned, you score yourself from 0 to 10 across the three freedoms — financial, time and mind. Those scores become your baseline. They show where the pressure really sits, they shape which of the four coaching areas we start in, and they are what progress gets measured against later.
Then a working rhythm of sessions.
Coaching runs as a regular rhythm — typically a ninety-minute session every fortnight, protected in both diaries. Each one works on the live issues that matter most right now, and every one ends with actions written down. Between sessions you do the work, because that is where the business changes.
Progress is measured, not guessed.
Your scores are revisited as you go and reviewed properly at ninety days against where you started. If the numbers have moved, you can see exactly why. If they have not moved and you have done the work, the approach was wrong — and that is ours to fix, not yours to absorb.
Coaching across four areas of your business life.
Sessions move across all four as the business needs. Each area also has its own comprehensive programme, resources and coaching support.
Personal Coaching
How you think, decide and lead yourself. Owner mindset, resilience, energy and clarity — because the business can only go as far as you do.
Explore Personal CoachingLeadership Coaching
How you manage, develop and get results through others. Delegation, accountability and performance — so you stop being the bottleneck.
Explore Leadership CoachingBusiness Coaching
How your business grows. Strategy, profit, pricing, systems and scaling — building deliberately, not by accident.
Explore Business CoachingFinancial Coaching
Regular sessions that build real confidence with the numbers, close to your cashflow — delivered with Buzz Accounting.
Explore Financial CoachingWho is coaching for — and who is it not for?
Coaching is a serious commitment of money and attention, and it is not right for everyone. Here is the honest version, so neither of us wastes a call finding it out.
Coaching is for you if…
You run an established business and you are carrying too much of it yourself — the decisions, the standards, the follow-through. You are busy, but not convinced all that effort is pointed in the right direction.
You are willing to be challenged. The most useful part of a session is usually the observation you did not want to hear, and you would rather hear it than be flattered.
You will do the work between sessions. The session is where decisions get made; the business is where progress happens.
It is not for you if…
You are pre-revenue and looking for a template. At that stage a structured programme, a mentor or a first accountant will serve you better than one-to-one coaching.
You want the decision made for you. A coach helps you own the thinking; if you want a plan built and handed over, hire a consultant — a legitimate purchase, just a different one.
You need a specialist. If the live problem is an employment dispute, a tax question or a legal exposure, you need a qualified adviser — and we will say so rather than coach around it.
What is a session actually like?
Ninety minutes, entirely about your business. No slides, no workbook for its own sake — a structured working conversation with a clear shape.
What did you commit to?
Every session opens with a review of the actions you agreed last time — what happened, what did not, and what got in the way. It is not there to catch you out; it is what makes commitments real.
Work the live issues
The bulk of the session goes on the one or two things that matter most right now — a price, a hire, a conversation you have been avoiding. Thinking out loud, challenged and sharpened, until a decision gets made.
Commitments, written down
The final minutes turn decisions into specific actions with dates — recorded, shared and reviewed at the start of the next session. That written thread is what turns conversations into progress.
Performance on Purpose.
Every engagement runs on one method and two questions, asked together: are you performing well — and is it all serving a purpose that actually matters? Purpose without execution stays a dream. Execution without purpose becomes a treadmill.
Your scores place you on the quadrant, and coaching moves you towards the top right — re-scored at every session, so progress is measured, not guessed.
Explore Performance on PurposeFrequently asked questions
How long does a coaching engagement last?
Plan for at least six months. The rhythm is a ninety-minute session every fortnight, and the first two months usually cost you time rather than saving it — mapping the business, scoring where you are and writing down what good looks like takes real effort. The return tends to show up around month three, when decisions stop bouncing back to you. Every engagement is reviewed at ninety days against the scores you set at the start, so there is a built-in point to change the approach or stop. There is no long contract holding you in place: if coaching is not moving the numbers and you have done the work, we would rather end the engagement than keep invoicing a rhythm neither of us believes in.
What does coaching cost?
Ask on the discovery call and you will leave those thirty minutes with a specific figure. There is no price list on this page because the programmes are not the same amount of work — fortnightly one-to-one coaching is a materially bigger commitment than a monthly accountability rhythm, and one headline number would misprice one of them. Two straight points. Buzz Coaching is not the cheapest coaching you can buy, and if price is your deciding factor you will get more from a cheap programme you use than an expensive one you resent. And if the fee would genuinely stretch the business right now, say so on the call — being told to wait a quarter is a real possible outcome, not a negotiating move.
How is coaching different from hiring a consultant?
A consultant leaves a document behind. Coaching leaves you with commitments and a date you get asked about them. The practical difference is who ends up owning the thinking: a consultant is paid to produce the answer, so the reasoning lives in their head and walks out at the end of the engagement. Here, the first sessions map your business with you, you decide what changes, and every session opens with fifteen minutes on whether you did what you said you would. Where we have run a business through the same problem, you will hear what was done and what it cost. But nobody is going to run your pricing review for you — if what you want is a plan built and handed over, hire a consultant. It is a legitimate purchase, just not this one.
Is what I say in a session confidential?
Yes. Nothing said in a session is repeated — not to your team, not to other clients, and not to the accounting side of the group. That last point is worth stating plainly, because Buzz Coaching is a trading style of Buzz Accounting Ltd: if Buzz already does your accounts, coaching conversations do not flow into your accountant's file, and nothing moves between the two unless you ask for it. Owners routinely raise things in sessions they have not said to a business partner or a spouse — an exit they are weighing, a hire they regret, a number they are embarrassed by. That only works if it stays in the room. If you want the position in writing before you start, ask on the discovery call.