Where the coaching starts
A care home owner runs a regulated service, a workforce business and a property business at the same time. The coaching works on the owner’s side of that: fee levels against rising wage costs, recruitment and retention, the registered manager relationship, and the plan for the home when the owner steps back.
Fees against wage costs.
Wages are the largest cost in a care home and they rise every April. Financial Coaching with Peter Allen sets out fee income by funding source against staffing cost, so fee decisions are made with the numbers in front of you.
Recruitment and retention.
With the overseas route for new care workers closed, keeping staff matters more. Leadership Coaching works on the management, rotas and progression that affect why people stay.
The registered manager.
Most homes run by a company or partnership need a registered manager. The coaching works on the owner and manager relationship: who decides what, how performance is reviewed and how the owner stays close without running the shifts.
Figures and rules for care home owners
Each figure links to its source, checked on 6 November 2026.
Registration is a legal requirement in every nation.
In England, carrying on a regulated activity without registration is an offence under the Health and Social Care Act 2008, section 10. In Scotland a care service must be registered with the Care Inspectorate (mygov.scot). In Wales the provider must also designate a responsible individual (2016 Act, section 21), and in Northern Ireland a residential care home must be registered with RQIA (GOV.UK).
The overseas care worker route has closed.
From 22 July 2025 the immigration route for care workers and senior care workers closed to new applications from overseas, with a transition period until 2028 for people already working in adult social care in the UK (GOV.UK).
Staff turnover in England is close to one in four.
Skills for Care reported a vacancy rate of 6.2% in adult social care in England in 2025/26, around 96,000 vacancies on any given day, and a turnover rate in the independent sector of 23.6%, down from 24.7% (Skills for Care, June 2026).
Wage costs rise again in April 2027.
The National Living Wage is £12.71 an hour from April 2026 and the announced rate from April 2027 is £13.21 (GOV.UK). Employer National Insurance is 15% above £5,000 a year (GOV.UK, rates and thresholds for employers 2026 to 2027). The NHS-funded nursing care standard weekly rate rose to £267.68 from 1 April 2026 (DHSC).
Northern Ireland has 469 registered care homes.
RQIA’s register dated 8 June 2026 lists 243 nursing homes with 10,703 places and 226 residential care homes with 5,350 places (RQIA register, counted from its spreadsheet). Scotland had 1,351 care home services on 31 January 2025, 823 of them private (Scottish Government).
How the coaching runs
Coaching is one-to-one, fortnightly and ninety minutes at a time, by video or in person by appointment at the offices in East Finchley, Salford and Ballymena. It uses one method, Performance on Purpose, across four areas: personal, leadership, business and financial. Financial Coaching is delivered with Buzz Accounting. Every programme and its monthly fee is on the programmes page, and the Performance on Purpose scorecard shows where you sit before the free discovery call.
Frequently asked questions
Does a coach understand the regulation side of running a care home?
The coaching works on the business and leadership side of the home, and treats the regulator’s requirements as fixed. Compliance advice and clinical judgement stay with the registered manager and your specialists. The coaching covers the owner’s job: setting fees, planning staffing cost against income, building the management team, deciding whether to add places or another home, and planning succession. Where an inspection outcome is driving the work, the coaching helps the owner turn the action plan into priorities with owners and dates, and checks progress every fortnight.
How can coaching help with staff retention?
By working on the things the owner and managers control. The sessions look at why people have left in the past year, what the rota asks of staff, how new starters are supported in their first weeks, and whether senior carers can see a route to promotion. Leadership Coaching then works with the owner and, where useful, the registered manager on the conversations and routines that make a difference: regular one-to-ones, clear expectations and fair handling of problems. Financial Coaching with Peter Allen puts a cost on turnover so the case for spending on retention is made with numbers.
I am thinking about selling the home or passing it to family. Can coaching help?
Yes. A buyer or successor looks at occupancy, fee levels, staffing stability, inspection history, the registered manager and the condition of the building. Strategic Growth Coaching works through each of those over the years before a sale or handover. Where family is involved, the family business coaching work covers roles and timing. Tax on a sale or on passing the business on is a matter for your accountant: Business Asset Disposal Relief is 18% from April 2026, and business property relief at 100% is limited to £2.5 million for deaths on or after 6 April 2026.
Book a free discovery call for your care home business.
The call with Andy Jackson is free and lasts 30 minutes. You leave with your position on the Performance on Purpose quadrant, your money, time and mind scores, and your top three priorities in writing.