To fix an energy problem, do four things in this order: log one week to see where the hours go, name the four things that drain you most, protect two blocks a week at your sharpest time of day for the work only you can do, and hand over or stop the categories that never needed you. Energy is often a tighter constraint than time: you can clear a whole Thursday and still produce little if you are depleted.
Under pressure, the instinct is to put in more hours and more personal effort, which often makes the problem worse.
What is the loop that traps owners?
When an owner starts working excessive hours, three things happen in a fairly predictable order. Thinking degrades first — significant decisions start being made on tiredness rather than judgement, and nobody notices, because tired thinking feels like normal thinking from the inside. Then the team gets more dependent, because an owner who is always available is the fastest route to an answer and people take the fastest route. Finally your field of view narrows to whatever is immediately in front of you, so the important-but-not-urgent work stops happening at all.
The result is a business that needs more of you, run by someone with less to give. That is a structural problem, and structures can be changed.
What are the four types of energy?
- Physical — sleep, movement, what you eat and when. The base layer, and everything above it degrades when this goes.
- Emotional — how much of your capacity is being spent on friction. An unresolved team issue, a client who makes you brace before opening their email, a conversation you have been avoiding for five weeks. These cost you whether or not you are dealing with them.
- Mental — focus, and the ability to hold a complicated problem in your head long enough to solve it. Interruptions damage it first, and it is hard to rebuild inside a working day.
- Purposeful — whether the work still connects to anything you care about. This one drains slowly.
Score all four out of ten monthly, because the physical one is the only one with obvious symptoms. The lowest number shows where to start.
Where does a 55-hour week go?
The figures below are illustrative arithmetic rather than a client. Take an owner working a 55-hour week who logs where it went:
- Delivering client work — 18 hours
- Email, messages and interruptions, scattered across the day — 9 hours
- Quotes, proposals and client calls — 9 hours
- Invoicing, chasing payment, bookkeeping queries, admin — 8 hours
- Answering team questions — 7 hours
- Owner-level work: pricing, planning, the numbers, key relationships — 4 hours
That is four hours out of fifty-five on the work that changes the business. Now put a price on part of it. The eight admin hours and roughly half the team questions — call it eleven hours a week — could go to a part-time administrator. At a fully loaded cost of around £16 an hour that is £176 a week, or a little over £9,000 a year.
Whether £9,000 is a good trade depends on what you do with the eleven hours, so decide in advance, for example four hours a week on pricing and the sales pipeline. If the hours going to team questions are the biggest block, the problem is structural and our guide to stopping being the bottleneck deals with it directly.
Why schedule recovery?
Treat recovery like any other business function: schedule it, protect it and review it. Your judgement is the most valuable thing you contribute to the business, and judgement degrades under sustained pressure in ways you cannot detect from the inside. The companion guide on mindset under pressure covers what that looks like in the moment.
In practice it means protecting sleep as a fixed constraint rather than the thing that flexes when a deadline moves. It means building a gap between intense periods instead of running them together. And it means being clear about what restores you.
How do you protect your sharpest hours?
Many people have two to four hours a day when their thinking is sharpest. Put the hardest and most consequential work in those hours rather than email.
Put the block in the diary before the week fills, treat it like a client meeting you would not move, and put the phone somewhere else. The rocks, pebbles and sand model applies: the big things go in the jar first.
The checklist
- Log one week. Five days, every hour, categorised. Do not change anything while you are logging. The owner time audit gives you the categories to use.
- Name the four biggest drains. The specific people, meeting types and recurring situations that leave you flat.
- Price the delegable hours. Take the categories that do not need you, total the hours and cost them at a realistic fully loaded rate. Then decide what the freed time is for, in writing, before you hire anyone.
- Diarise the peak block first. Two hours, twice a week, at your sharpest time of day, booked on Friday for the week ahead rather than on Monday when the week has already started making demands.
- Contain the sand. Two defined slots a day for email and queries instead of a constant trickle.
- Build a shutdown. Ten minutes at the end of the day capturing what is open and what is next, so your head stops carrying it overnight.
- Deal with the friction. Pick the one unresolved conversation costing you the most emotional energy and put a date on it this week.
- Review all four types monthly. Score physical, emotional, mental and purposeful energy out of ten.
Questions to answer
- Out of ten, how would you rate your energy in an average week — and would the people who work with you give the same number?
- If you carried on exactly as you did last month for another two years, what state would you be in?
- Which of the four types is lowest right now, and what specifically is draining it?
- What would you stop doing tomorrow if you accepted that your capacity is finite rather than something to be negotiated with?
Energy is one of the first things we look at in personal coaching.
Get the next one in your inbox
One practical guide for business owners each week. Unsubscribe at any time.
Frequently asked questions
Is this an excuse to work less?
No. The question is what your hours produce. The significant decisions in a small business are made in a handful of hours a week, and the quality of those hours sets the result. Depleted owners also interrupt more, delegate less and change their minds more often. The aim is to produce more from the hours that matter. Log one week, find the hours that produce the significant decisions, and protect those before you change anything else. Then look at which other hours could be handed over, batched or stopped.
What if the work needs me?
Some of it does. Run the week log before concluding all of it does, because the split you estimate and the split the log shows often differ. Test each category: does this need my judgement, my relationships or my authority? Invoicing does not. Answering the same question for the fourth time does not. Quoting standard work from a template does not. Where the answer is yes, keep it and protect the time for it properly instead of letting it be crowded out.
What if I cannot afford to hire help?
Then the first move is not a hire. It is stopping something, raising prices so the same work carries more cost, or changing who clients contact by default so the queries do not land on you. If it is the right answer but the cash is not there yet, start with a few hours a week, buying back specific categories of hours. Price those hours first, so you know what you are buying back and what the freed time will be used for.
How long before this makes a difference?
The week log tells you something useful immediately, often within a day of finishing it. Protected blocks change what you produce within a month, provided they are protected. Reversing depletion takes a quarter at least, with the causes removed. Score the four types of energy monthly so you can see the trend rather than relying on how a single week felt. If the scores do not move after a quarter with the causes removed, look again at the week log, because something is still taking the hours. If low scores persist alongside poor sleep or low mood, talk to your GP.
How do I tell ordinary tiredness apart from something more serious?
Ordinary tiredness lifts. A proper break, a lighter fortnight or a run of decent sleep and you feel roughly like yourself again. The pattern worth taking seriously is the one that does not respond to rest at all: waking tired regardless of the night before, dread rather than reluctance about ordinary work, a flatness that follows you into the parts of life that have nothing to do with the business, or a run of weeks where you do not recognise your own judgement. Talk to your GP. Coaching can change the structure that causes depletion, and it is not treatment.
